“If you don’t have good placement in search engines it’s equivalent to having an unlisted phone number for your business.” Stephan Spencer speaks to The New Zealand Herald about how his company audits and builds e-commerce websites for big US retailers, optimising sites for search engines, and other e-marketing products and services while working in two countries.
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Netconcepts’ GravityStream technology can do what none of its competitors can do. In an interview with the Dominion Post, Netconcepts president Stephan Spencer highlights the software allows a client to maintain their ranking without changing web content when their website is first optimised.
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Web design is more than just the design of a site. President of Netconcepts, Stephan Spencer told the New Zealand Herald that sites need to be designed with SEO in mind and where keywords, category listing, search engine optimization and navigation are essential ingredients, along with site support and monitoring services.
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“On the Internet, a Web site without visitors is akin to the proverbial tree that falls without anyone to hear it.” In this profile piece by the Wisconsin State Journal, reporter Jason Stein investigates how web agency Netconcepts uses search engine optimization to supercharge the websites of online retailers. Stein talks with Steve Spangler, CEO of Steve Spangler Science and Gene A. Wright, Netconcepts’ VP of Sales and Marketing, on the success of SEO and the latest techniques used to get search engines’ attention.
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The most important aspect of buzz marketing is being able to create a story that consumers as well as the media will find interesting and relevant. That story can be simple—but it must be visual. It can start with a product, but it must have a contagious element added in. The reason that people talked about the Palm Pilot, for example, was its “wow” effect—and it was visible. Some may say this is not part of marketing. Our panel disagrees.
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“When done well, a blog can help establish a reputation for thought leadership and provides a human face for your customers,” said Netconcepts president Stephan Spencer in an interview with the Dominion Post. “People like doing business with people, not companies.”
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Ann Meyer, author for Multichannel Merchant, discusses the power of natural search over paid search listings. This article goes on to mention the importance of proper keyword usage and the need for scaleable optimization techniques.
Included in this article are quotes from Netconcepts’ VP of Client Services, Jody Hartwig. Jody shares her views on natural search and the best practices needed to succeed in today’s market.
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Your brand, products and services all benefit when people are talking about you in positive terms. Word-of-mouth can be a wonderful tool to add to your marketing arsenal. Of course, it’s not new, so how has word-of-mouth marketing—also known as buzz marketing—evolved into the 21st century? How does it differ from viral marketing or customer evangelism? And how do marketers use buzz marketing strategically?
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Russell Brown, Auckland author for Unlimited, conveys the message of marketing change. (as foretold in The Cluetrain Manifesto) Today’s consumers do not have the same shopping trends as they did 5 years ago. If companies want to compete and capture a piece of the market share, they need to seriously focus on the consumer’s needs and wants.
Blogging is a vital part of the marketing mix needed to accomplish this.
Brown references how modern day marketers are making the Web a better place. One of these marketers is Netconcepts, Founder and President, Stephan Spencer.
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In this teleseminar, Netconcepts’ founder Stephan Spencer talks with buzz marketing experts Dave Balter, Luanne Calvert, Ben McConnell, Jackie Huba, Jim Nail, Jerry Needel and Emmanuel Rosen.
Learn what buzz marketing is, how to implement an effective buzz marketing campaign and why word-of-mouth can be a wonderful tool to add to your marketing arsenal.
Read the Executive Summary: part 1 and part 2
Download the Transcript: PDF (300 K)
Produced by MarketingProfs.com
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HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
